press.objecttheory.comObject Theory | Press Page

PRESS CONTACT Raven Zachary (503) 729-8460 Email me Website objecttheory.com Social Location 422 NW 13th Ave # 710 Portland, Oregon, 97209 United States OUR STORY Object Theory works with organizations to design and build experiences for Microsoft HoloLens and Windows Mixed Reality. They provide end-to-end services, from envisioning through to delivery, with a focus on strategy, user experience, and development. The company was founded on the belief that mixed reality will have a transformative impact on the way we work, live, and play. FEATURED NEWS The Information As Apple Plans Come Into Focus, Big Challenges Remain for AR Nick Wingfield and Alex Heath – November 12th, 2019 UploadVR Magic Leap Versus HoloLens — Which Is Going To Win Over Developers? Alice Bolsano – February 20th, 2019 WinBuzzer Mixed Reality: Microsoft’s Layout and Remote Assist Apps Get Early Store Release Ryan Maskell – May 18th, 2018 SiliconAngle With new HoloLens apps, Microsoft aims to bring industry and mixed reality together Kyt Dotson – May 7th, 2018 Channel Futures Microsoft Mixed Reality Partner Object Theory Brings Augmented Reality to the Enterprise Lynn Haber – March 14th, 2018 Channel Futures Augmented Reality, Virtual Reality More than Fun and Games Lynn Haber – March 12th, 2018 vrscout.com This Is What A Mixed Reality Hard Hat Looks Like Alice Bonasio – January 31st, 2018 IT Business How Microsoft Canada approaches workplace collaboration Eric Emin Wood – January 22nd, 2018 Read More YOU SHOULD USE THESE Show all All Logos Screenshots Videos Headshots Other Download all Download all All Logos Screenshots Videos Headshots Other Object Theory Collaboration Click to open Girl VR Click to open Group VR Click to open Zachary & Hoffman Click to open banner photo Click to open Stacked Logotype (vector) Click to open [VIDEO] Controlling an Avatar Click to open Linear Logotype (raster) Click to open Stacked Logotype (raster) Click to open Michael Hoffman Click to open Raven Zachary Click to open OUR TEAM Michael Hoffman Founding Partner @m_the_hoff @m_the_hoff Michael Hoffman is a founding partner of Object Theory, focusing on engineering and product delivery. Prior to founding Object Theory with Raven Zachary, Michael led the creation of showcase experiences for Microsoft HoloLens as a Principal Engineering Lead in Microsoft Studios. This included Keystone, components of OnSight, Autodesk Fusion 360, and other undisclosed initiatives. Keystone is the award-winning proof-of-concept developed in partnership with Trimble Navigation Limited. OnSight is the Microsoft collaboration with JPL/NASA for the Curiosity rover mission planning on Mars. Prior to Microsoft, he was a member of the Google/YouTube team that partnered with NBC to live stream the 2012 London Olympics, and he directed software development for Nike Digital Sport, makers of SportBand, SportWatch and FuelBand. Michael is also a startup veteran, having delivered a wide variety of commercial platform solutions as an executive-level leader at numerous startups. In mid-2015, Michael left Microsoft to form a company focused on the creation of mixed reality applications for Microsoft HoloLens. Raven Zachary Founding Partner (503) 729-8460 Email me @ravenme (503) 729-8460 Email me @ravenme Raven Zachary is a founding partner of Object Theory, focusing on business development and product delivery. Prior to founding Object Theory with Michael Hoffman, Raven spent eight years in the mobile app industry. In 2007, he was the founder of iPhoneDevCamp (now called iOSDevCamp), the largest iOS development conference outside of Apple's own Worldwide Developers Conference. The following year, Raven was the director of the official Obama '08 for iPhone app for the Obama Campaign, which lead to the formation of Small Society, a mobile application development company. He was responsible for launching mobile applications for Starbucks, Zipcar, Whole Foods Market, the Democratic Party, Amazon, and many other well-known brands. In 2012, he sold his company to Walmart, where he was responsible for the mobile product management team, launching a dozen mobile apps and mobile sites for the world’s largest company. In mid-2015, Raven left Walmart to pursue the creation of mixed reality applications for Microsoft HoloLens. PRESS RELEASES Object Theory Releases Prism –a Collaboration Experience for Microsoft HoloLens on the Windows Store November 21st, 2017 Object Theory Launches Mixed Reality Collaboration Service for Microsoft HoloLens March 30th, 2016 Object Theory Launches First Microsoft HoloLens App Company July 7th, 2015 BLOG POSTS Acer Marketing Videos December 4th, 2017 Prism by Object Theory November 21st, 2017 The Experience Age: Virtual, Augmented, and Mixed Reality November 8th, 2017 Partner Spotlight: Object Theory and CDM Smith September 20th, 2017 Object Theory @ Microsoft Ready 2017 July 18th, 2017 Unity HoloLens Contest Finalist July 12th, 2017 Read More × FOLLOW THIS PAGE Just enter your email and we will ping you when there are important changes to this totem. SUBMIT We will send you a maximum of one email per week per company you follow....